Higher ranks compared to that of your competitors: when you outshine your competitors and clients can find you easily through app store searches, you stand higher chances of attracting more clients and maintaining them,.Higher rankings for specific keywords: when clients search for certain apps, your brand may appear among the top ones depending on the settings of its ranking.
The more traffic that ASO creates to your app may transform most of those viewers to your potential daily active users.
He can later use it to track their engagement with the application.
When users download an app, its owner can acquire information about them through emails and IDs that they share. With it, users can easily identify an app and choose to download it. The process is continuous and it brings the most mobile app in the highest rank in the App Store. Some examples of app metrics include conversion app metrics, retention app metrics, performance and vanity app metrics.Īpp Store Optimization has been helping apps to have high discoverability in-app store. Such metrics give you an overview of the performance of your brand by analyzing the number of active users that you may have retained and those that keep engaging with your app.īesides, the app metrics also analyze the possible revenues that you can gain from your mobile app. You can track the number of your daily active users through app metrics. Through the tool, you can track the number of old and new users that engage with your mobile app. Daily users are those that use your brand at least once in a day and monthly users are those that use and engage with your brand at least once in a month. Through Google Analytics, you can know the number of active users that you have. To identify your daily active users, segment them to daily and monthly users. If many people are opening and interacting with your app, it means that it is useful to them. Users that are active open and engage with your app regularly compared to those that are inactive. Segment the number of active usersĭownloading and installing an app does not mean that a user is active. To help you, here are ways to track and compare the growth of your app with others. Those that visit a site frequently are the ones called by brand owner as “ daily active users“. Experts measure the success of an app by evaluating the number of people that interact with the latter in a certain period. With the many mobile apps that people are creating, it has become a prerequisite for brand owners to create an engaging user experience.