“I think they should be everywhere so I was happy to make as many as possible,” he said, “even at the risk that I become the Slide Artist, a stigma I’ll never get rid of.” He’s done iterations at Tate Modern, the New Museum, and for the personal use of Miuccia Prada. This is how he explains the origin of his art-slides. Much of his output riffs on this Duchampian insight, except instead of exalting the readymade as a hands-off experience, he frames his project as a laboratory within which to study willing volunteers. “It’s a common artistic strategy to take something from outside of its context and put it in a museum,” Holler noted, instructively. More recently, the mall installed a whimsical cluster of water-spouting bronze sculptures by the Haas Brothers called, for some reason, Gorillas in the Mist.Īventura Slide Tower. And long before Holler’s tower rose, Aventura’s was already decked out with installations by Louise Bourgeois, Donald Baechler, Gary Hume, Julian Opie, and others. When the Fontainebleau re-opened in 2008 after a billion-dollar renovation, she installed a soothing James Turrell behind the check-in desk. So what’s a cutting-edge mall to do? Becoming more like a museum might help, and Aventura, which is one of the largest malls in the country, has the advantage that Soffer was already a major collector. Meanwhile, museums have come to feel more and more like malls used to be-thronged, cacophonous spaces. This isn’t the easiest time economically for America’s malls. Höller described the bling-and-swag-culture encounter to me with anthropological zeal. (The two became friends in 2008 when she was a part of an earlier experiment called Revolving Hotel Room, in which she slept overnight at the Guggenheim.) Later that night, he’d ended up at Gucci Mane’s birthday party, which happened to be taking place at the Fontainebleau nightclub, LIV, and went on 'til all hours. That afternoon had culminated, at precisely 4:20, with Höller and his friend Chloë Sevigny sliding down at the same time. Karolína Kurková and Harmony Korine were on hand. It was now the day after the slide had officially opened with a kind of arty carnival: jugglers, a New Orleans-style band called the Bad Apples, and a flash mob that appeared whenever Pharrell's "Happy" played. "You can have maybe a majority of the people going there and not see it as an artwork,” Höller agreed. It does not store any personal data.Wheee.! Chloë Sevigny. The cookie is set by the GDPR Cookie Consent plugin and is used to store whether or not user has consented to the use of cookies. The cookie is used to store the user consent for the cookies in the category "Performance". This cookie is set by GDPR Cookie Consent plugin.
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